We Don't Lack Awareness. We Lack Imagination.
Across our industry, there is no shortage of understanding. The data is available. Regulations are clear. Expectations from regulators, investors and the public continue to rise.
Yet progress remains uneven.
I don't believe we have an awareness problem. I believe we have an execution problem and perhaps an imagination problem.
For years, we've viewed regulation as a cost of doing business. We budget for it, report on it and work hard to remain compliant. What we rarely ask is a different question: How can regulation make us a better business?
We've seen this pattern before. Safety evolved from a compliance activity into a core operating principle. The organizations with the strongest safety cultures didn't just become safer; they became more disciplined, efficient and financially stronger. I believe emissions and regulation are approaching the same inflection point.
The Cost of Traditional Thinking
Many organizations still manage emissions and regulatory requirements as reporting exercises instead of operational inputs.
The result is predictable:
- Missed opportunities to improve efficiency
- Fragmented decisions across operations and regulatory teams
- Higher operating costs and unrealized enterprise value
The gap between knowing and doing is where the real opportunity sits.
What Leading Operators Are Doing Differently
The operators pulling ahead are beginning to integrate regulation into the way they run their businesses:
- They embed emissions into operational decisions.
- They align operations and regulatory teams around shared outcomes.
- They look beyond compliance and ask how regulatory obligations can create measurable economic value through lower costs, stronger asset performance, tax optimization, carbon opportunities and operational efficiency.
From Compliance to Competitive Advantage
An integrated operating model changes how decisions are made. Cost, production, emissions and regulatory obligations are evaluated together, not independently.
Across projects we've supported, one pattern continues to emerge. Organizations willing to intentionally integrate regulation into operations consistently uncover opportunities to reduce costs, improve production performance and strengthen overall business performance. These gains rarely come from a single technology. They come from making different decisions.
Where Industry Is Going
Looking ahead to 2035, I believe the companies that consistently outperform their peers will approach regulation differently.
They won't see compliance as an expense to manage. They'll see it as a source of competitive advantage.
Instead of asking, “How do we comply?” they'll ask, “How do we create enterprise value while complying?”
The organizations that think this way will discover new economic opportunities, extend asset life, reduce operating costs and build more resilient businesses. Compliance becomes the outcome, not the objective.
A Challenge to Industry
If I could leave industry leaders with one thought, it would be this:
Consider every regulatory obligation that applies within your jurisdiction and ask one question: “How can this create enterprise value?”
Not every initiative will generate revenue. Not every project will reduce costs. But every regulation should challenge us to operate smarter.
At Intricate, this is where we're placing our bets. We believe the next generation of industry leaders will be those who stop treating regulation as a burden and start using it as a strategic advantage.
Greg Howell, Chief Executive Officer
Greg Howell is the CEO of Intricate Group, where he leads with a visionary, people-first approach that fosters innovation and integration across energy consulting, technology, carbon strategies, and field services.


